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Meet the Founder

MCIPD Qualified

Kents HR experts fro SWAN HR

Susan Wakelin

Founder of SWan HR Consultancy

With over thirty years’ experience in HR and twenty of those specialising in setting up HR functions in new and existing Companies in a wide variety of industries, I believe I have the skills and experience to help new and small to medium sized businesses, who are too small to recruit an HR business partner and do not wish to commit to the ongoing costs of an agreement with a large HR support service provider.

In particular, I am keen to work with local businesses in London and the South East, where I can offer a broad range of HR services and practical support at a limited cost, which is tailored to their business and provides solutions to situations they may be in or concerns they may have in relation to recruiting, retaining, managing and motivating a talented team.

I am a qualified Chartered Member of the Chartered Institute of Personnel and Development and have worked for many years as Head of Human Resources, Executive HR Business Partner and HR Consultant for various Companies and industries.  My approach is based on building strong relationships at all levels of a business and working collaboratively to ensure that the right HR policies and practices are developed and implemented to achieve Company goals.  I have excellent employment law and best practice knowledge, I am analytical and business focused and have extensive strategic, project, employee relations, coaching and leadership experience.

I specialise in setting up HR functions in small to medium sized, established and start-up businesses, coaching and supporting managers through difficult situations, transformation and change, and sourcing and implementing HR systems to enhance engagement, motivate teams and monitor and measure performance.


"From day one, Susan makes you feel very comfortable, she's extremely professional and knowledgeable when it comes to people issues and absolutely nothing is too much trouble."

Madjid Chaouche

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